Saturday, December 29, 2007

Easily create flyers 'on the fly' to sell locally


EBay has a new marketing feature available to sellers that can be used to gain local exposure and generate interest in auction and eBay store listings. Anyone can easily create a printable color flyer to promote any eBay item. Flyers can be posted at local restaurants, churches, laundrymats, and grocery stores — anywhere where there’s a community bulletin board available.

I was impressed with how simple the process is. By inputting your user ID, you can scroll through thumbnail views of items you’re currently selling. Choose the image of the item you want to promote in the flyer, and it’s is instantly created with details from the listing. You then have the option to make edits to text blocks — information such as the title, description, price, location and availability.

At the bottom of the flyer's page layout, there are compact URLs positioned in the form of tear-strips that potential buyers can can take with them for easy reference later at the computer.


You can preview your flyer design and then print it as a PDF.

eBay's announcement describes this marketing innovation feature as "Best for large, awkward or locale-specific items because who wants to pay shipping?"

I’ve always avoided posting oversized merchandise on eBay because of the shipping hassels, so it might not be a bad idea to give this local marketing approach a try... Certainly for big items like furniture or cars, but why not for anything? To top it off, it’s free!

Check out: http://flyer.ebay.com

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