Although there are aspects of eBay's business practices that many sellers gripe about, if you have something to sell, tapping into the buying and selling activity on eBay is an obvious method of increasing business. You'd be hard pressed to find another way to acquire quality customers so easily, inexpensively and consistently.
1. It’s been reported that on average, eBay processes more searches per day than Google, and these searches are for qualified buyers, they are not just searching for free information as so many users of Google are.
2. Internet users spend far more time on eBay than any other e-commerce website, making it by far the most popular shopping destination on the Internet.
3. PayPal has become THE ‘currency’ of eBay. The best part is that PayPal funds are viewed as ‘free money’ by most eBayers, so it’s much easier to get them to spend it.
4. Stats from the independent research firm Nielsen/NetRatings show that eBay shoppers are NOT just searching out products for the lowest prices. The number one reason why people visit eBay is because of the availability of unique items.
5. The majority of eBay users are over 35 years of age with an annual income of at least $50k to more than $150k. They’re not freebie hunters, they’re quality buyers. Also, the demographic is nicely split evenly among male and female, so it really doesn’t matter what industry you’re in, there’s sure to be a good match within the 220 million registered users of the site.
6. It’s easy to setup eBay and PayPal accounts. 1/3 of all U.S. Internet users have done it.
7. The ROI (return on investment) proposition for acquiring customers using eBay makes it a no brainer.
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