A new approach: Wholesaler gives away gas to build blog readership

I generally shy away from doing business with marketers who use blaring ‘in-your-face’ selling tactics, but I have to admit, with today’s economy, this is a great approach. Joe Richey of Wholesaler Wholesaler sells products to eBay sellers to resell. With his newest marketing approach, he is offering free gas as a reward in an online contest to build readership of his blog.

Joe is asking for tips on optimizing his blog. He’ll be giving away a tank of gasoline every day for a month for the best suggestions.

Here are my suggestions for Joe:


-- It does look like you could use a writer. Proof-read your copy.

-- Consider the viewer’s perspective when filming a video.

-- Avoid being ‘too casual’ in your appearance in videos.

-- Make use of social media sites like MySpace and Facebook. Regularly post bits of valuable information and special offers on those sites, linking to your regular blog and product pages.

-- Use widgets (small photo slideshows) on your sidebar to highlight strong performing products.

-- Write more from your own knowledge and personal experience in what sells best and why.

-- Use visuals in the blog to break up long stretches of text.

-- Your Web site could use better navigation and less ‘in-your-face’ urgency.

-- Your email address should be in-sync with your primary Web site.

-- A professional appearance lends a lot to credibility.

-- Offer lots of valuable information and less hype.


For full details on how to participate, proceed to
http://myblogwholesale.com/blog/may-12-free-gas-launch-has-started